Welcome to Sington Consulting
At Sington Consulting, we empower startups, SMEs, and growing businesses in Ethiopia with expert strategies, financial guidance, marketing solutions, and digital innovation.
Business Strategy by Sington Consulting
Financial Guidance by Sington Consulting
Marketing Solutions by Sington Consulting
Digital Innovation by Sington Consulting
About Us
Empowering Ethiopian Businesses to Grow, Compete, and Succeed.
Sington Consulting Services, we are a dynamic consulting firm based in Addis Ababa, Ethiopia, dedicated to helping startups, SMEs, and growing enterprises reach their full potential. We believe that with the right strategy, every business—no matter its size—can achieve sustainable growth and measurable success.
Our team of experienced consultants brings together deep industry knowledge, financial insight, and digital expertise to deliver tailored solutions that fit each client’s unique goals and challenges. From business planning and financial management to marketing, branding, and digital transformation, we partner with our clients every step of the way.
Our Core Values
Integrity: We uphold transparency and honesty in every engagement.
Innovation: We embrace creativity and modern solutions for local challenges.
Excellence: We strive for quality, precision, and measurable impact.
Collaboration: We work closely with clients as long-term partners, not just consultants.
Our Mission
To empower Ethiopian entrepreneurs and organizations with practical, results-driven consulting services that foster innovation, efficiency, and sustainable business growth.
Our Vision
To become Ethiopia’s most trusted consulting partner—bridging ideas and execution, and driving the success of a new generation of local businesses in a global marketplace.

What Services we Providing

Business Consulting
We help businesses optimize operations, scale efficiently, and navigate Ethiopia’s regulatory landscape.
Our consulting approach blends strategy, compliance, and operational excellence to ensure growth and sustainability.
Our expertise includes:
✅ Business Plan Development – Crafting investor-ready business plans.
✅ Market Entry Strategy – Conducting feasibility studies and expansion planning.
✅ Legal & Regulatory Compliance – Support with licensing, tax registration, and investment permits.
✅ Operational Efficiency – Streamlining processes and reducing costs.
✅ Startup Advisory – Guiding new ventures on structure, funding, and growth.

Digital Consulting
We empower businesses with digital tools and strategies that enhance efficiency, communication, and growth.
Our digital services include:
✅ Website Development & Optimization – Modern, mobile-friendly, and SEO-optimized websites.
✅ Social Media Management – Content creation, engagement, and analytics.
✅ E-Commerce Setup – Launching online stores (Telegram shops, Shopify, etc.).
✅ Digital Advertising (Google & Facebook Ads) – Targeted campaigns for measurable impact.
✅ Automation & CRM Tools – Streamlining customer service and sales management.

Branding & Corporate Identity
We help businesses create strong, memorable brands that connect with Ethiopian consumers and global audiences.
Our branding services include:
✅ Brand Strategy & Positioning – Defining a unique and competitive market identity.
✅ Logo & Visual Identity Design – Professional and consistent brand visuals.
✅ Brand Messaging & Storytelling – Building authentic brand narratives.
✅ Packaging & Labeling Solutions – Creative, market-appropriate product designs.
✅ Employer Branding – Enhancing internal culture and talent attraction.

Financial Consulting
We provide comprehensive financial insights to help businesses improve profitability, sustainability, and compliance with Ethiopian financial regulations.
Our services include:
✅ Financial Planning & Analysis (FP&A) – Budgeting, forecasting, and cash flow management.
✅ Tax Advisory – Ensuring compliance with Ethiopian tax laws (TIN, VAT, Corporate Tax).
✅ Accounting & Bookkeeping – Setting up reliable financial systems for SMEs.
✅ Investment & Funding Support – Linking businesses with investors and funding programs.
✅ Financial Risk Management – Mitigating exposure to forex, inflation, and market risks.
Work Experience
Sington Consulting has proudly supported a wide range of clients across Ethiopia — from emerging startups to established organizations.
Our past projects demonstrate our commitment to delivering impactful, measurable, and sustainable results.
Key Project Highlights:
Helped over 25 local startups develop business plans, register companies, and secure funding.
Implemented accounting and bookkeeping systems for small and medium enterprises in Addis Ababa and regional towns.
Built responsive websites and e-commerce platforms for businesses expanding their digital presence.
Conducted entrepreneurship and business management workshops for youth-led startups and cooperative groups.
Market Entry Support for SMEs:
Conducted feasibility and market studies for companies entering the retail, logistics, and agro-processing sectors.
Developed brand identity, logo, and marketing campaigns for local brands in hospitality, fashion, and tech industries.
My Portfolio
Driving Impact Across Industries
At Sington Consulting Services, we take pride in delivering tangible results for businesses of all sizes — from early-stage startups to established enterprises.
Our portfolio showcases how our consulting expertise has helped clients launch, grow, and transform their operations across Ethiopia’s evolving business landscape.



What My Clients Says
At Sington Consulting, our success is measured by the satisfaction and growth of our clients.
We’re proud to have supported ambitious entrepreneurs, innovative startups, and forward-thinking organizations across Ethiopia.
Here’s what some of our clients have to say about working with us:

Sington Consulting helped us turn our idea into a structured agribusiness.
Their team developed a professional business plan and guided us through the investment permit process.
Today, we are operational and expanding — thanks to their strategic support.
Founder, GreenHarvest Agro Solutions

We worked with Sington Consulting for branding and financial setup.
They didn’t just design our logo; they built a full brand story that connects with our audience.
Their professionalism and local market insight were outstanding
CEO, Addis Creative Studio

The digital consulting service from Sington transformed our online presence.
Our new website and social media campaigns increased client inquiries by more than 40%.
The team is detail-oriented, responsive, and result-driven.
Stay In Touch
We’d love to hear from you!
At Sington Consulting Services, we believe great partnerships start with a conversation.
Whether you’re a startup seeking guidance, an SME looking to expand, or an investor exploring opportunities in Ethiopia — our team is ready to help you take the next step.
Let’s Connect
📍 Office Address:
Addis Ababa, Ethiopia
📧 Email:
info@singtonconsulting.com